"What's the use of being legible, when nothing inspires you to take notice of it?" - Wolfgang Weingart This man is todays topic of todays post. He is a German internationally known Graphic Designer and Typographer. Known to be "the father" of the Swiss Punk and New Wave typography movements.
He was introduced to the Swiss style (also known as the International Style) whilst working for a typesetting firm in Germany when he was growing up. After completing his degree at Basel School of Design he returned a couple of years later to teach there. Weingart began to play with the printing techniques which allowed him to create complex patterns and textures with type and image using layers of film. His willing experimentation with technique and design brought him into the design worlds limelight.
His book he published in 2000 reflecting on everything regarding his life and design thoughts.
Cover from 1973 issue 4 Typographische Monatsblätter.
Seeing his work makes me understand what Weingart is communication in his quote that's in the beginning of the post. In my eyes he really has created a sense of curiosity with the placement of his type for readers to get inspired. This is a great lesson to keep in mind in all the design work I create. Does his work inspire you?