The Power of the Word

PER_Ong-Walter-J_0002

Meet the patron saint of the week: Walter J. Ong.

Ong believed in the power of the word. He was also an American Jesuit Priest. His primary interest was exploring how the transition from orality to literacy influenced culture and changed human consciousness, which influenced the world of typography.

His most widely recognised work is Orality and Literacy, which was published in 1982. Ong focuses on the characteristics of orality by examining thought and its verbal expression in societies where the technologies of literacy  (especially writing and print, aka where typography comes in) are unfamiliar to most of the population.

During this school year I've found a new love for this particular called Sofia Pro. I'm not sure what makes me love it so much but I feel that it really creates a sense of classiness to the page without looking too casual or formal. It has the right balance. I think it seems a little minimalistic but I don't think that's ever a bad thing to be. What are your thoughts on it?

db727fa6b49b5ff4a24850370371790d

Beautiful isn't it?

Here's a lovely poster I discovered on Pinterest that uses Sofia Pro:

be30f03ec7f9b790c39f6a425601743b

If you're interested in seeing more inspiration on the typography that makes my heart melt, I've created a board on Pinterest which you can follow here!

Happy Hump Day!

Maria